Santa Fe, Argentina.
The work consisted in redesigning their identity and creating a new website. The first thing we did was to identify the most unique and characteristic features of a brand that had been part of the industry for so long. These features were synthesized and simplified to obtain a remarkable and modern brand, but that it also kept the essence of its predecessor. We adjusted their chromatic palette to create a series of elements - based on the pyramid - that ended up defining a notable presence and impact by reflecting an idea of leadership that succeeded in reinforcing the company and re-placing it in the industry. This updated brand identity was reflected on the digital world through a modern website adjustable to different devices.