Mundo®

Mundo is a construction company specialized in public and private building with more than 35 years in the city of Santa Fe, Argentina.

Client

Mundo®

Services

Brand redesign
Web development

Location

Santa Fe, Argentina.

Year

2017

The Challenge

Even though they were quite recognized in the industry because of their trajectory on the public side, this was not the same for the private sector – a market that the company wanted to include as a fundamental basis for their growth.

Taking this into consideration but also the discrepancy between two quite different audiences (public/private), the challenge was to re-instate the company on the public sector but also to increase their presence on the private sector.

Our solution was to take the most representative features of their identity of over three decades and redesign a new image that - without losing the strength of a brand oriented towards public building- would adapt to a high-standard private sector by including new values.