Live®

Live is a Real Estate development agency specialized on collective housing within natural environments.

Client

Live® emprendimientos

Services

Brand Identity

Location

Paraná, Argentina.

Year

2019

The Challenge

The challenge was to create an identity that would highlight the singularities of each undertaking but also to reflect the proposal of a calm and natural lifestyle.

Undertakings shaped for life itself.

This was the insight that guided the development of a free, simple and natural identity.

Just like that, a system that conveys the colors of nature in a balanced palette was created. Each color would be destined to the different projects to be made, and they all would be connected through a delicate typographic pair.