The challenge was to create an identity that would highlight the singularities of each undertaking but also to reflect the proposal of a calm and natural lifestyle.
Undertakings shaped for life itself.
This was the insight that guided the development of a free, simple and natural identity.
Just like that, a system that conveys the colors of nature in a balanced palette was created. Each color would be destined to the different projects to be made, and they all would be connected through a delicate typographic pair.