Irresistible naming and identity for a new brand of gluten free products.
Client
Golton®
Services
Naming
Brand Identity
Photography
Location
Santa Fe, Argentina.
Year
2016
The Challenge
Golton is a brand for mass consumption products in the gluten-free food industry.
Our challenge was to create a brand that would impact the market but also stand out. The first thing we did was to take a good look at the aisles containing these products. We noticed that lack of color and joy.
Gluten free color and flavor.
Thus, our strategy was to transmit a concept that would be cheerful, tasty and vivacious through the brand’s name and packaging.
This is how we created Golton: a brand with a packaging that puts food first according to its shape, color and looks alongside a specific typography that also highlights the expression “gluten-free” for those who intend to buy these products. The whole system was developed based on different colors, bringing life to the aisles and making this product stand out.
