Golton®

Irresistible naming and identity for a new brand of gluten free products.

Client

Golton®

Services

Naming
Brand Identity
Photography

Location

Santa Fe, Argentina.

Year

2016

The Challenge

Golton is a brand for mass consumption products in the gluten-free food industry. 

Our challenge was to create a brand that would impact the market but also stand out. The first thing we did was to take a good look at the aisles containing these products. We noticed that lack of color and joy.

Gluten free color and flavor.

Thus, our strategy was to transmit a concept that would be cheerful, tasty and vivacious through the brand’s name and packaging. 

This is how we created Golton: a brand with a packaging that puts food first according to its shape, color and looks alongside a specific typography that also highlights the expression “gluten-free” for those who intend to buy these products. The whole system was developed based on different colors, bringing life to the aisles and making this product stand out.