Brokian®

We gave a name and personality to a website platform for the real estate sector.

Client

Brokian®

Services

Naming
Brand Identity

Location

Rosario, Argentina.

Year

2020

The Challenge

Brokian is a digital company. They have a website-creating platform for the Real State sector. Its main and most remarkable feature it’s their artificial intelligence. Their sites rely on a Magic Learning technology that allows real state agencies to improve the usability and experience of the clients, and to increase the productivity of their companies.

Artificial Intelligence as differential

Our work began with the creation of a name that comes from the word “Broker” and the acronym IA (Inteligencia Artificial – Artificial Intelligence). A short, easy to remember (and to pronounce) name for both English and Spanish speaking markets.

Once the naming had been approved, we started working on the brand identity. With the idea of creating a simple and modern universe, we shaped their world based on simply shaped objects but also referring to the digital world and to the simplicity when it comes to creating these sites. At the same time, these elements came together to define a highly flexible and adjustable identity, which granted the brand the possibility of having a dynamic, distinctive and versatile way of communicating. We worked with a vibrant palette settled on a neutral black base that imposed a quota of technicism and professionalism to the visual identity making it even more remarkable.