Santa Fe, Argentina.
Our job was to re-think their identity based on a variety of customers who look for both clocks and jewelry. We had to consider that we were working with recognized brands that already had advertising images. Thus, we wanted to create a brand identity that instead of competing with these pieces, could contain them and represent them commercially in the city.
Departing from a brand that had been on the public eye for so long, we took their most recognizable features and we integrated their style. The result: a more refined, subtle and controlled brand where we also adapted their characteristic shape of blue and took them to a more sophisticated tone.